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Siemens and Sony unveil immersive engineering tech

23 January, 2024

Siemens and Sony are joining forces to combine a new head-mounted display with Siemens software to create a new technology that will allow designers and engineers to create and explore design concepts in borderless immersive workspaces. The development was unveiled at CES – the Consumer Electronics Show – in Las Vegas this month, where Siemens also announced partnerships with Amazon Web Services (AWS) Red Bull Racing and others, aimed at propelling its vision of the industrial metaverse.

Siemens’ NX Immersive Designer will combine its NX software with Sony’s XR head-mounted display with 4K OLED microdisplays and controllers to allow intuitive interaction with 3D objects. The technology, due to be released later this year, will offer immersive design and collaborative product engineering capabilities. Siemens believes it will kickstart content creation for the industrial metaverse.

“We envision the industrial metaverse as a virtual world that is nearly indistinguishable from reality, enabling people – along with AI – to collaborate in real time to address real-world challenges” Roland Busch, Siemens’ CEO, said in a keynote speech at CES. “This will empower customers to accelerate innovation, enhance sustainability and adopt new technologies faster and at scale, leading to a profound transformation of entire industries and our everyday lives.”

“By combining our technologies and Siemens’ expertise in engineering, we are excited to enable more immersive engineering that redefines the daily workflow of designers and engineers,” added Yoshinori Matsumoto, Sony’s executive deputy president and officer in charge of technology and incubation. “The high-quality, realistic rendering and intuitive interaction will give creators tools to pursue a more immersive creative processes that fuels further innovation in the industrial metaverse.”

Also at CES, Siemens and AWS announced they are strengthening their partnership to make it easier for businesses of all sizes to build and scale generative AI (artificial intelligence) applications. Siemens is integrating Amazon Bedrock – a service that offers a choice of AI models via a single API – with Siemens’ Mendix low-code platform from its Xcelerator portfolio. The companies say this development will help users to accelerate digitalisation and to tackle labour shortages

Combining Sony’s new spatial content creation system with Siemens Xcelerator software will enable immersive engineering

Speaking at CES, Cedrik Neike, CEO of Siemens Digital Industries said: “Siemens is making the industrial metaverse more accessible so that our customers can use it to solve their real-world problems faster, more sustainably and with greater efficiency – and we will make it available to companies of all sizes, so that everybody can turn their big ideas into world-changing innovations.”

Siemens:  Twitter  LinkedIn  Facebook

SonyX  LinkedIn   Facebook




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