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Rockwell names Åsa Arvidsson as vp for UK and its region

29 November, 2021

Rockwell Automation has appointed Åsa Arvidsson as vice-president for its Emea North Region which covers the UK, the Nordic countries, Ireland and Russia. She succeeds Mark Bottomley who has a new role as Emea vice-president for strategic accounts and sales specialists. Christian Reuter has been named as Emea regional vice-president for market access.

Arvidsson and her team, based in Sweden, will build relationships with end-users, OEMs and partners in the region. Rockwell says her appointment will further enhance the company’s leadership team for the region, helping to accelerate the its strategy to bring the connected enterprise to life in the region.

“Our intelligent industrial systems enable all our customers to seamlessly save on infrastructure costs, speed time-to-value, and increase productivity,” says Arvidsson. “With a changing environment, where companies have become much more aware of risks in global supply chains and production, the need for automation of their full operation increases.”

“Wrapping up a successful fiscal year, I am delighted to welcome Åsa to the Rockwell Automation Emea leadership team,” adds Rockwell’s Emea president, Susana Gonzalez. “In joining our organisation, she is taking on a role that is key to the execution of our regional strategy to drive accelerated and profitable growth into FY22.”

In his new role, Christian Reuter and his team will drive Rockwell’s market access strategy across the region by expanding and enhancing the company’s PartnerNetwork ecosystem. Extending Rockwell’s reach into key markets is one of the company’s strategic priorities for driving growth in the region. Accelerating software offerings along with traditional hardware sales will be critical to that success, according to Reuter.

“Rockwell Automation delivers an expansive, global partner ecosystem of market-leading technology, superior local support and services, as well as an integrated and streamlined approach to business,” he says. “This helps our customers succeed through our breadth of innovative technologies that no single vendor can provide alone, including our very exciting software solutions.”

Åsa Arvidsson, Rockwell Automation’s newly appointed vice-president for its Emea North Region

The new appointments follow others earlier this year. In March, Malte Dieckelmann was named Emea regional vice-president for software sales. Partha Seshadri was named Emea regional vice-president for lifecycle services.

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